Avis ArtCar

While at Syzygy London, I led design and art direction on the Avis ArtCar campaign in 2011. Devised by Victor Sahate and John Bennett, the idea was to commission artists to create real art cars which could be rented out and driven by the public across Europe. 

The first Avis ArtCars were created by McBess and Si Scott and were available to rent in the UK and France via a special Facebook App. Users in nine countries were also invited to design their own Avis ArtCar with the winning artwork also applied to real cars and available to rent and drive.