About me
Hi, I’m Dan — a graphic designer specialising in digital, interaction and product design.
Hi, I’m Dan — a graphic designer specialising in digital, interaction and product design.
For 19 years, I’ve designed and delivered high-impact products, engaging brands and award-winning digital experiences for organisations including Tesco, Lloyds Bank and O2, as well as ambitious start-ups such as Eargym and Huski.
My work sits at the intersection of hands-on craft and strategic design thinking. I’ve led the design of websites, mobile apps, large-scale enterprise tools and robust design systems, helping organisations transform how they operate and how users engage with their products.
Alongside my individual contribution, I’ve built and led successful design teams — setting design direction, mentoring designers and fostering collaborative environments that consistently deliver against business objectives.
For 19 years, I’ve designed and delivered high-impact products, engaging brands and award-winning digital experiences for organisations including Tesco, Lloyds Bank and O2, as well as ambitious start-ups such as Eargym and Huski.
My work sits at the intersection of hands-on craft and strategic design thinking. I’ve led the design of websites, mobile apps, large-scale enterprise tools and robust design systems, helping organisations transform how they operate and how users engage with their products.
Alongside my individual contribution, I’ve built and led successful design teams — setting design direction, mentoring designers and fostering collaborative environments that consistently deliver against business objectives.




I began my career at Agency Republic and Syzygy in London, working with brands such as O2, Mazda and Green & Black’s, before founding my own studio Collier Design in 2012. Over the following 11 years, I was lucky enough to work with a range of clients, including agencies, M&C Saatchi, Work Club, ELSE, Ideas Made, Poke, Weir + Wong and Bros&Co, and a number of SMEs and start-ups.
Between 2014 and 2018, I worked with Lloyds Banking Group to improve digital customer experience for Lloyds Bank, Halifax and Bank of Scotland. This included redesigning internet banking platforms and later leading design for their machine intelligence programme.
In 2018, I began working with Tesco, helping to transform how Britain’s biggest retailer runs its commercial business. I created and led the Enterprise Design System and was Design Lead for a suite of 15 enterprise applications used by Tesco colleagues and suppliers.
More recently, I spent a year working with BP’s design leadership team, contributing to their design system and creating a global playbook to support design teams around the world.
My work has been recognised with industry awards and featured in leading design publications and exhibitions. Highlights include my project Typographic Links being exhibited at the Museum of Modern Art (MoMA) in New York, and being named Best New Blood by D&AD.
I graduated from the University of Lincoln in 2007 with a BA (Hons) in Graphic Design and continue to maintain close ties with the course, regularly returning to lecture and collaborate with students. I’m also a Fellow of the Lincoln Société de Design Typographique.
Away from design, I enjoy spending time with my wife, Annie and our two children, Joshua and Grace. I’m also a long-suffering season ticket holder at Luton Town FC and previously ran a fans’ website for several years.
Thank you for taking the time to visit my website. If you have a project, idea or opportunity you’d like to discuss, I’d love to hear from you.
I began my career at Agency Republic and Syzygy in London, working with brands such as O2, Mazda and Green & Black’s, before founding my own studio Collier Design in 2012. Over the following 11 years, I was lucky enough to work with a range of clients, including agencies, M&C Saatchi, Work Club, ELSE, Ideas Made, Poke, Weir + Wong and Bros&Co, and a number of SMEs and start-ups.
Between 2014 and 2018, I worked with Lloyds Banking Group to improve digital customer experience for Lloyds Bank, Halifax and Bank of Scotland. This included redesigning internet banking platforms and later leading design for their machine intelligence programme.
In 2018, I began working with Tesco, helping to transform how Britain’s biggest retailer runs its commercial business. I created and led the Enterprise Design System and was Design Lead for a suite of 15 enterprise applications used by Tesco colleagues and suppliers.
More recently, I spent a year working with BP’s design leadership team, contributing to their design system and creating a global playbook to support design teams around the world.
My work has been recognised with industry awards and featured in leading design publications and exhibitions. Highlights include my project Typographic Links being exhibited at the Museum of Modern Art (MoMA) in New York, and being named Best New Blood by D&AD.
I graduated from the University of Lincoln in 2007 with a BA (Hons) in Graphic Design and continue to maintain close ties with the course, regularly returning to lecture and collaborate with students. I’m also a Fellow of the Lincoln Société de Design Typographique.
Away from design, I enjoy spending time with my wife, Annie and our two children, Joshua and Grace. I’m also a long-suffering season ticket holder at Luton Town FC and previously ran a fans’ website for several years.
Thank you for taking the time to visit my website. If you have a project, idea or opportunity you’d like to discuss, I’d love to hear from you.
I began my career at Agency Republic and Syzygy in London, working with brands such as O2, Mazda and Green & Black’s, before founding my own studio Collier Design in 2012. Over the following 11 years, I was lucky enough to work with a range of clients, including agencies, M&C Saatchi, Work Club, ELSE, Ideas Made, Poke, Weir + Wong and Bros&Co, and a number of SMEs and start-ups.
Between 2014 and 2018, I worked with Lloyds Banking Group to improve digital customer experience for Lloyds Bank, Halifax and Bank of Scotland. This included redesigning internet banking platforms and later leading design for their machine intelligence programme.
In 2018, I began working with Tesco, helping to transform how Britain’s biggest retailer runs its commercial business. I created and led the Enterprise Design System and was Design Lead for a suite of 15 enterprise applications used by Tesco colleagues and suppliers.
More recently, I spent a year working with BP’s design leadership team, contributing to their design system and creating a global playbook to support design teams around the world.
My work has been recognised with industry awards and featured in leading design publications and exhibitions. Highlights include my project Typographic Links being exhibited at the Museum of Modern Art (MoMA) in New York, and being named Best New Blood by D&AD.
I graduated from the University of Lincoln in 2007 with a BA (Hons) in Graphic Design and continue to maintain close ties with the course, regularly returning to lecture and collaborate with students. I’m also a Fellow of the Lincoln Société de Design Typographique.
Away from design, I enjoy spending time with my wife, Annie and our two children, Joshua and Grace. I’m also a long-suffering season ticket holder at Luton Town FC and previously ran a fans’ website for several years.
Thank you for taking the time to visit my website. If you have a project, idea or opportunity you’d like to discuss, I’d love to hear from you.






Awards
DBA Design Effectiveness Award 2016 – Bronze
Thomas Parker Award 2013
IAB Creative Showcase Dec 2009 — Runner Up
Cannes Cyber Lions 2008 — Finalist
D&AD Best New Blood 2007
DBA Design Effectiveness Award 2016 – Bronze
Thomas Parker Award 2013
IAB Creative Showcase Dec 2009 — Runner Up
Cannes Cyber Lions 2008 — Finalist
D&AD Best New Blood 2007
DBA Design Effectiveness Award 2016 – Bronze
Thomas Parker Award 2013
IAB Creative Showcase Dec 2009 — Runner Up
Cannes Cyber Lions 2008 — Finalist
D&AD Best New Blood 2007
Exhibitions
Talk To Me, MoMA, New York (2011)
D&AD New Blood, London (2007)
The Show 07, Lincoln (2007)
Talk To Me, MoMA, New York (2011)
D&AD New Blood, London (2007)
The Show 07, Lincoln (2007)
Talk To Me, MoMA, New York (2011)
D&AD New Blood, London (2007)
The Show 07, Lincoln (2007)
Publications
Beyond Contemporary Art (October 2012) Vivays
Science (December 2011) AAAS
Visual Complexity (July 2011) Princeton
Talk To Me (July 2011) MoMA
Fully Booked (May 2008) Die Gestalten Verlag
Idea Idea magazine (May 2008) (China)
M.Style magazine (March 2008) (China)
Beyond Contemporary Art (October 2012) Vivays
Science (December 2011) AAAS
Visual Complexity (July 2011) Princeton
Talk To Me (July 2011) MoMA
Fully Booked (May 2008) Die Gestalten Verlag
Idea Idea magazine (May 2008) (China)
M.Style magazine (March 2008) (China)
Beyond Contemporary Art (October 2012) Vivays
Science (December 2011) AAAS
Visual Complexity (July 2011) Princeton
Talk To Me (July 2011) MoMA
Fully Booked (May 2008) Die Gestalten Verlag
Idea Idea magazine (May 2008) (China)
M.Style magazine (March 2008) (China)
Brands worked with
Accenture
Accenture
AutoVista
AutoVista
Baileys
Baileys
Bank of Scotland
Bank of Scotland
BBC
BBC
BP
BP
Capp
Capp
UK Department for Work
and Pensions
UK Department for Work
and Pensions
Diageo
Diageo
Green & Black’s
Green & Black’s
Hovis
Hovis
Jose Cuervo
Jose Cuervo
Lloyds Bank
Lloyds Bank
London 2012 Olympics
London 2012 Olympics
Mazda
Mazda
Morgan’s Spiced
Morgan’s Spiced
O2
O2
Royal Air Force
Royal Air Force
S7 Airlines
S7 Airlines
Scottish Widows
Scottish Widows
Smirnoff
Smirnoff
Tesco
Tesco
The Guardian
The Guardian
Adidas
Adidas
Avis
Avis
Ballantine’s
Ballantine’s
Barclays Wealth
Barclays Wealth
Bell’s Whiskey
Bell’s Whiskey
Bushmills
Bushmills
Convention on Modern Liberty
Convention on Modern Liberty
DHL
DHL
Gordon’s Gin
Gordon’s Gin
Halifax
Halifax
Ideas Made
Ideas Made
Kret
Kret
Lloyds Banking Group
Lloyds Banking Group
Macleans
Macleans
Mercedes Benz
Mercedes Benz
NHS/UK Department of Health
NHS/UK Department of Health
Old El Paso
Old El Paso
Royal Albert Hall
Royal Albert Hall
Samsung Mobile
Samsung Mobile
Shvabe
Shvabe
Sony PlayStation
Sony PlayStation
The Glassmill
The Glassmill
Yota
Yota
Accenture
Adidas
AutoVista
Avis
Baileys
Ballantine’s
Bank of Scotland
Barclays Wealth
BBC
Bell’s Whiskey
BP
Bushmills
Capp
Convention on Modern Liberty
UK Department for Work and Pensions
DHL
Diageo
Gordon’s Gin
Green & Black’s
Halifax
Hovis
Ideas Made
Jose Cuervo
Kret
Lloyds Bank
Lloyds Banking Group
London 2012 Olympics
Macleans
Mazda
Mercedes Benz
Morgan’s Spiced
NHS/UK Department of Health
O2
Old El Paso
Royal Air Force
Royal Albert Hall
S7 Airlines
Samsung Mobile
Scottish Widows
Shvabe
Smirnoff
Sony PlayStation
Tesco
The Glassmill
The Guardian
Yota
Get in touch
If you’d like to find out more about me or my work, or if you have a project or role you’d like to discuss, I’d love to hear from you.
Get in touch
If you’d like to find out more about me or my work, or if you have a project or role you’d like to discuss, I’d love to hear from you.
Get in touch
If you’d like to find out more about me or my work, or if you have a project or role you’d like to discuss, I’d love to hear from you.
Get in touch
If you’d like to find out more about me or my work, or if you have a project or role you’d like to discuss, I’d love to hear from you.