About me

Hi, I’m Dan — a graphic designer specialising in digital, interaction and product design.

Hi, I’m Dan — a graphic designer specialising in digital, interaction and product design.

For 19 years, I’ve designed and delivered high-impact products, engaging brands and award-winning digital experiences for organisations including Tesco, Lloyds Bank and O2, as well as ambitious start-ups such as Eargym and Huski.

My work sits at the intersection of hands-on craft and strategic design thinking. I’ve led the design of websites, mobile apps, large-scale enterprise tools and robust design systems, helping organisations transform how they operate and how users engage with their products.

Alongside my individual contribution, I’ve built and led successful design teams — setting design direction, mentoring designers and fostering collaborative environments that consistently deliver against business objectives.

For 19 years, I’ve designed and delivered high-impact products, engaging brands and award-winning digital experiences for organisations including Tesco, Lloyds Bank and O2, as well as ambitious start-ups such as Eargym and Huski.

My work sits at the intersection of hands-on craft and strategic design thinking. I’ve led the design of websites, mobile apps, large-scale enterprise tools and robust design systems, helping organisations transform how they operate and how users engage with their products.

Alongside my individual contribution, I’ve built and led successful design teams — setting design direction, mentoring designers and fostering collaborative environments that consistently deliver against business objectives.

I began my career at Agency Republic and Syzygy in London, working with brands such as O2, Mazda and Green & Black’s, before founding my own studio Collier Design in 2012. Over the following 11 years, I was lucky enough to work with a range of clients, including agencies, M&C Saatchi, Work Club, ELSE, Ideas Made, Poke, Weir + Wong and Bros&Co, and a number of SMEs and start-ups.

Between 2014 and 2018, I worked with Lloyds Banking Group to improve digital customer experience for Lloyds Bank, Halifax and Bank of Scotland. This included redesigning internet banking platforms and later leading design for their machine intelligence programme.

In 2018, I began working with Tesco, helping to transform how Britain’s biggest retailer runs its commercial business. I created and led the Enterprise Design System and was Design Lead for a suite of 15 enterprise applications used by Tesco colleagues and suppliers.

More recently, I spent a year working with BP’s design leadership team, contributing to their design system and creating a global playbook to support design teams around the world.

My work has been recognised with industry awards and featured in leading design publications and exhibitions. Highlights include my project Typographic Links being exhibited at the Museum of Modern Art (MoMA) in New York, and being named Best New Blood by D&AD.

I graduated from the University of Lincoln in 2007 with a BA (Hons) in Graphic Design and continue to maintain close ties with the course, regularly returning to lecture and collaborate with students. I’m also a Fellow of the Lincoln Société de Design Typographique.

Away from design, I enjoy spending time with my wife, Annie and our two children, Joshua and Grace. I’m also a long-suffering season ticket holder at Luton Town FC and previously ran a fans’ website for several years.

Thank you for taking the time to visit my website. If you have a project, idea or opportunity you’d like to discuss, I’d love to hear from you.

I began my career at Agency Republic and Syzygy in London, working with brands such as O2, Mazda and Green & Black’s, before founding my own studio Collier Design in 2012. Over the following 11 years, I was lucky enough to work with a range of clients, including agencies, M&C Saatchi, Work Club, ELSE, Ideas Made, Poke, Weir + Wong and Bros&Co, and a number of SMEs and start-ups.

Between 2014 and 2018, I worked with Lloyds Banking Group to improve digital customer experience for Lloyds Bank, Halifax and Bank of Scotland. This included redesigning internet banking platforms and later leading design for their machine intelligence programme.

In 2018, I began working with Tesco, helping to transform how Britain’s biggest retailer runs its commercial business. I created and led the Enterprise Design System and was Design Lead for a suite of 15 enterprise applications used by Tesco colleagues and suppliers.

More recently, I spent a year working with BP’s design leadership team, contributing to their design system and creating a global playbook to support design teams around the world.

My work has been recognised with industry awards and featured in leading design publications and exhibitions. Highlights include my project Typographic Links being exhibited at the Museum of Modern Art (MoMA) in New York, and being named Best New Blood by D&AD.

I graduated from the University of Lincoln in 2007 with a BA (Hons) in Graphic Design and continue to maintain close ties with the course, regularly returning to lecture and collaborate with students. I’m also a Fellow of the Lincoln Société de Design Typographique.

Away from design, I enjoy spending time with my wife, Annie and our two children, Joshua and Grace. I’m also a long-suffering season ticket holder at Luton Town FC and previously ran a fans’ website for several years.

Thank you for taking the time to visit my website. If you have a project, idea or opportunity you’d like to discuss, I’d love to hear from you.

I began my career at Agency Republic and Syzygy in London, working with brands such as O2, Mazda and Green & Black’s, before founding my own studio Collier Design in 2012. Over the following 11 years, I was lucky enough to work with a range of clients, including agencies, M&C Saatchi, Work Club, ELSE, Ideas Made, Poke, Weir + Wong and Bros&Co, and a number of SMEs and start-ups.

Between 2014 and 2018, I worked with Lloyds Banking Group to improve digital customer experience for Lloyds Bank, Halifax and Bank of Scotland. This included redesigning internet banking platforms and later leading design for their machine intelligence programme.

In 2018, I began working with Tesco, helping to transform how Britain’s biggest retailer runs its commercial business. I created and led the Enterprise Design System and was Design Lead for a suite of 15 enterprise applications used by Tesco colleagues and suppliers.

More recently, I spent a year working with BP’s design leadership team, contributing to their design system and creating a global playbook to support design teams around the world.

My work has been recognised with industry awards and featured in leading design publications and exhibitions. Highlights include my project Typographic Links being exhibited at the Museum of Modern Art (MoMA) in New York, and being named Best New Blood by D&AD.

I graduated from the University of Lincoln in 2007 with a BA (Hons) in Graphic Design and continue to maintain close ties with the course, regularly returning to lecture and collaborate with students. I’m also a Fellow of the Lincoln Société de Design Typographique.

Away from design, I enjoy spending time with my wife, Annie and our two children, Joshua and Grace. I’m also a long-suffering season ticket holder at Luton Town FC and previously ran a fans’ website for several years.

Thank you for taking the time to visit my website. If you have a project, idea or opportunity you’d like to discuss, I’d love to hear from you.

D&AD Best New Blood in 2007
Exhibiting at MoMA in 2011
D&AD Best New Blood in 2007
Exhibiting at MoMA in 2011
D&AD Best New Blood in 2007
Exhibiting at MoMA in 2011

Awards

DBA Design Effectiveness Award 2016 – Bronze
Thomas Parker Award 2013
IAB Creative Showcase Dec 2009 — Runner Up
Cannes Cyber Lions 2008 — Finalist
D&AD Best New Blood 2007

DBA Design Effectiveness Award 2016 – Bronze
Thomas Parker Award 2013
IAB Creative Showcase Dec 2009 — Runner Up
Cannes Cyber Lions 2008 — Finalist
D&AD Best New Blood 2007

DBA Design Effectiveness Award 2016 – Bronze
Thomas Parker Award 2013
IAB Creative Showcase Dec 2009 — Runner Up
Cannes Cyber Lions 2008 — Finalist
D&AD Best New Blood 2007

Exhibitions

Talk To Me, MoMA, New York (2011)
D&AD New Blood, London (2007)
The Show 07, Lincoln (2007)

Talk To Me, MoMA, New York (2011)
D&AD New Blood, London (2007)
The Show 07, Lincoln (2007)

Talk To Me, MoMA, New York (2011)
D&AD New Blood, London (2007)
The Show 07, Lincoln (2007)

Publications

Beyond Contemporary Art (October 2012) Vivays
Science (December 2011) AAAS
Visual Complexity (July 2011) Princeton
Talk To Me (July 2011) MoMA
Fully Booked (May 2008) Die Gestalten Verlag
Idea Idea magazine (May 2008) (China)
M.Style magazine (March 2008) (China)

Beyond Contemporary Art (October 2012) Vivays
Science (December 2011) AAAS
Visual Complexity (July 2011) Princeton
Talk To Me (July 2011) MoMA
Fully Booked (May 2008) Die Gestalten Verlag
Idea Idea magazine (May 2008) (China)
M.Style magazine (March 2008) (China)

Beyond Contemporary Art (October 2012) Vivays
Science (December 2011) AAAS
Visual Complexity (July 2011) Princeton
Talk To Me (July 2011) MoMA
Fully Booked (May 2008) Die Gestalten Verlag
Idea Idea magazine (May 2008) (China)
M.Style magazine (March 2008) (China)

Brands worked with

Accenture

Accenture

AutoVista

AutoVista

Baileys

Baileys

Bank of Scotland

Bank of Scotland

BBC

BBC

BP

BP

Capp

Capp

UK Department for Work
and Pensions

UK Department for Work
and Pensions

Diageo

Diageo

Green & Black’s

Green & Black’s

Hovis

Hovis

Jose Cuervo

Jose Cuervo

Lloyds Bank

Lloyds Bank

London 2012 Olympics

London 2012 Olympics

Mazda

Mazda

Morgan’s Spiced

Morgan’s Spiced

O2

O2

Royal Air Force

Royal Air Force

S7 Airlines

S7 Airlines

Scottish Widows

Scottish Widows

Smirnoff

Smirnoff

Tesco

Tesco

The Guardian

The Guardian

Adidas

Adidas

Avis

Avis

Ballantine’s

Ballantine’s

Barclays Wealth

Barclays Wealth

Bell’s Whiskey

Bell’s Whiskey

Bushmills

Bushmills

Convention on Modern Liberty

Convention on Modern Liberty

DHL

DHL

Gordon’s Gin

Gordon’s Gin

Halifax

Halifax

Ideas Made

Ideas Made

Kret

Kret

Lloyds Banking Group

Lloyds Banking Group

Macleans

Macleans

Mercedes Benz

Mercedes Benz

NHS/UK Department of Health

NHS/UK Department of Health

Old El Paso

Old El Paso

Royal Albert Hall

Royal Albert Hall

Samsung Mobile

Samsung Mobile

Shvabe

Shvabe

Sony PlayStation

Sony PlayStation

The Glassmill

The Glassmill

Yota

Yota

Accenture

Adidas

AutoVista

Avis

Baileys

Ballantine’s

Bank of Scotland

Barclays Wealth

BBC

Bell’s Whiskey

BP

Bushmills

Capp

Convention on Modern Liberty

UK Department for Work and Pensions

DHL

Diageo

Gordon’s Gin

Green & Black’s

Halifax

Hovis

Ideas Made

Jose Cuervo

Kret

Lloyds Bank

Lloyds Banking Group

London 2012 Olympics

Macleans

Mazda

Mercedes Benz

Morgan’s Spiced

NHS/UK Department of Health

O2

Old El Paso

Royal Air Force

Royal Albert Hall

S7 Airlines

Samsung Mobile

Scottish Widows

Shvabe

Smirnoff

Sony PlayStation

Tesco

The Glassmill

The Guardian

Yota

Get in touch

If you’d like to find out more about me or my work, or if you have a project or role you’d like to discuss, I’d love to hear from you.

Get in touch

If you’d like to find out more about me or my work, or if you have a project or role you’d like to discuss, I’d love to hear from you.

Get in touch

If you’d like to find out more about me or my work, or if you have a project or role you’d like to discuss, I’d love to hear from you.

Get in touch

If you’d like to find out more about me or my work, or if you have a project or role you’d like to discuss, I’d love to hear from you.

© Dan Collier 2026

© Dan Collier 2026

© Dan Collier 2026

© Dan Collier 2026