Hello.
For nearly two decades, I’ve designed and delivered high-impact products, engaging brands and award-winning digital experiences for big names and aspiring start-ups.
For nearly two decades, I’ve designed and delivered high-impact products, engaging brands and award-winning digital experiences for big names and aspiring start-ups.
I combine hands-on craft with strategic design thinking. I’ve designed websites, mobile apps, large-scale enterprise tools and intuitive design systems, transforming how organisations operate and how users engage with their products.
I combine hands-on craft with strategic design thinking. I’ve designed websites, mobile apps, large-scale enterprise tools and intuitive design systems, transforming how organisations operate and how users engage with their products.
I’ve also built and led successful design teams, setting design direction, mentoring other designers and fostering a collaborative environment to deliver effectively against business objectives.
I’ve also built and led successful design teams, setting design direction, mentoring other designers and fostering a collaborative environment to deliver effectively against business objectives.
Featured work


Transforming how Europe’s largest retailer runs its business
Creative direction
Design systems
Leadership
Product design
I’ve worked with Tesco for several years, leading product design across many initiatives and starting and then spearheading the team that created a new design system to redefine enterprise tools.
Using AI and data visualisation to improve customer perception
Creative direction
Product design
Data visualisation
Design for AI
I was lead product designer for an enterprise application, which allows Tesco and its suppliers to monitor the intrinsic quality and customer perception of their products, pioneering the use of AI to drive actionable insights and ensuring the right products are targeted for improvement.
Using AI and data visualisation to improve customer perception
Creative direction
Product design
Data visualisation
Design for AI
I was lead product designer for an enterprise application, which allows Tesco and its suppliers to monitor the intrinsic quality and customer perception of their products, pioneering the use of AI to drive actionable insights and ensuring the right products are targeted for improvement.

Helping people to check, train and protect their hearing
Creative direction
App design
I worked with health-tech start-up Eargym for two years, refreshing the brand and setting the creative direction for the mobile app.
Case study coming soon

Helping people to check, train and protect their hearing
Creative direction
App design
I worked with health-tech start-up Eargym for two years, refreshing the brand and setting the creative direction for the mobile app.
Case study coming soon
Mapping typographic facts with three-dimensional ‘hyperlinks’
Data visualisation
Book design
I designed and made ‘Typographic Links’ a hand-sewn book which uses red threads to guide the reader through pages of interesting links and connections in the world of typography. It was exhibited in the Museum of Modern Art (MoMA) in New York.
Mapping typographic facts with three-dimensional ‘hyperlinks’
Data visualisation
Book design
I designed and made ‘Typographic Links’ a hand-sewn book which uses red threads to guide the reader through pages of interesting links and connections in the world of typography. It was exhibited in the Museum of Modern Art (MoMA) in New York.
Get in touch
If you’d like to find out more about me or my work, or if you have a project or role you’d like to discuss, I’d love to hear from you.
Get in touch
If you’d like to find out more about me or my work, or if you have a project or role you’d like to discuss, I’d love to hear from you.
Get in touch
If you’d like to find out more about me or my work, or if you have a project or role you’d like to discuss, I’d love to hear from you.
Get in touch
If you’d like to find out more about me or my work, or if you have a project or role you’d like to discuss, I’d love to hear from you.

