Work
My work sits at the intersection of hands-on craft and strategic design thinking. I’ve led the design of websites, mobile apps, large-scale enterprise tools and robust design systems, helping organisations transform how they operate and how users engage with their products.
Transforming how Europe’s largest retailer runs its business
Creative direction
Design systems
Leadership
Product design
I’ve worked with Tesco for several years, leading product design across many initiatives and starting and then spearheading the team that created a new design system to redefine enterprise tools.
Archive
I’ve removed older projects from my portfolio, but if you’re interested in finding out more about any of these, please get in touch.
Design playbook
2022
BP / Bros & Co
Product design on a flagship project to create a single source of information for designers and internal clients, showcasing projects, the process, methods, tools and resources.
World Cup XIs
2018
The Guardian / Ideas Made
UI and UX design for an interactive feature on The Guardian website, allowing readers to pick their all-time favourite teams
Conversational UI
2017
Lloyds Banking Group
Pioneering conversational interfaces as part of the Machine Intelligence Programme
Internet banking redesign
2014
Lloyds Banking Group
Redesign of internet banking for 20 million customers of Lloyds Bank, Halifax and Bank of Scotland.
Agency website
2014
Ideas Made
Responsive website for start-up digital agency, Ideas Made.
Flight booking engine
2013
S7 Airlines / Else
Complex booking engine allowing for multi-trips and part cancellations. Winner of a DBA Design Effectiveness Award after S7’s online revenue went up 76% in the year after launch.
Books hubs
2013
Penguin Books / Else
Design for a new business pitch for Penguin Books.
CEO dashboard
2013
Accenture / Else
Dashboard concept for CEOs to monitor their business and the marketplace.
New banking app
2013
Round / Else
Prototype for a new Russian bank with simple and intuitive online banking, making sending money as easy as sending a text message.
Green & Black’s website
2012
Kraft / Syzygy
Website redesign, highlighting the story behind the UK’s first organic chocolate brand and its high-quality fairly-sourced ingredients.
Arts supplier website
2012
Winsor & Newton / Syzygy
Led design for a new business pitch for artists’ supplies brand, Winsor & Newton. creating a tailored visual experience.
Mazda website
2011
Mazda / Syzygy
Winner of Best Website Design at the 2013 Autotrader Click Awards, I lead the redesign Mazda’s European website.
Smirnoff Be There
2010
Diageo / Agency Republic
Concept and design for Be There Facebook application for Smirnoff, where users were against the clock to find and enter prize draws.
Agency Republic credentials
2010
Agency Republic
Credentials booklet for the BBC Social Media Roster submission with tweets inside the French folded pages.
Building signage
2009
The Glassmill / Agency Republic
Designed the signage for Agency Republic’s former home by the River Thames in Battersea
Baileys website
2008
Diageo / Agency Republic
Designed a new global website, showcasing different Baileys cocktail recipes to try throughout the year and not just over the traditional festive season.
Apple Z
2007
A set of posters exploring a designer’s relationship with the keyboard command Apple Z, showing the permanence of actions without the opportunity to undo.
The Analogues
2007
Concept to raise awareness of the digital television switchover amongst older viewers.