Between 2018 and 2021, and again from 2022 to 2025, I was part of the team revolutionising how Tesco operates. As Design Lead, I was part of the design leadership team, leading the design system and providing creation direction for 45 applications and support for a wider team of 50 designers.

My core role was overseeing a suite of a suite of 15 enterprise tools for colleagues and suppliers called myProduct – covering buying, selling, monitoring, and product development and induction.

I helped to develop the creative vision for the applications, moving them from execution-based to analytical decision-making tools, and I created a new visual language to achieve this.

I oversaw the rollout across different applications, collaborating with designers, product owners, and engineers to create, develop and document a new flexible design system. As my role expanded, I took creative oversight of all UI output, leading and mentoring the UI designers. I forming a dedicated team to share ideas, work together on design challenges, driving consistency and raising quality. I also intigated and managed the migration our team to Figma, enabling greater collboration and oversight of our design system.

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