World Cup All-Time XIs

The Guardian have kick-started their World Cup 2018 coverage with a new interactive feature allowing readers to pick their all-time best team for each country. I was really excited to work with Andy Shanks and the team at Ideas Made again to make it happen.


I designed the UX and UI, working within the Guardian's existing templates and taking inspiration from the visual style the team at the Guardian had created for their World Cup coverage. The interactive feature, which launched on 28th May, is fully responsive, working on their website as well as within their mobile apps.

Readers can get inspiration from all-time XIs chosen by former players like Cafu for Brazil, Viv Anderson for England and Marcel Desailly for France, as well as see how their team compares to the popular vote.


You can find an index of each of the All-Time XIs on The Guardian website.

King's Cross pitch

This weekend, I was very excited to help the team at Great State on a new business pitch for the King’s Cross development website.

It was great to work with their Creative Director, Nick Horne, who I used to work at Agency Republic, again. Fingers-crossed the work will go down well with the client.

CD is 5

It’s now five years since I set up Collier Design and started freelancing.


Over the past year I have continued to work with Lloyds Banking Group to design new digital experiences, improving how customers interact with the bank. I have also worked on a number of smaller projects, including work for Weir+Wong and Hope & Glory.

Five years have really flown by. A big thank you to everyone who has helped make it possible.

And thanks to my 1-year-old son, Joshua for the handprint!

Strengths Profile launches

Earlier this year, I worked with Weir+Wong and their client Capp, to develop a new identity for a psychometric strengths profiling tool. 

Strengths Profile is a simple online assessment that allows individuals or teams to understand their passions and abilities and whether they are using them effectively.

The service has now launched and I will be putting together a new case study shortly.