While working with POKE London earlier this year, I was part of the design team which worked on Orange's sponsorship campaign of UEFA Euro 2016.
I was particularly involved in the design of the visualisation measuring social media activity for each team. This is displayed on the campaign website and on the big screens in the fan park in Paris. The team with the most positive support over the course of the day has their country's flag projected onto the Eiffel Tower during a light show each evening. This has formed the backdrop to several broadcaster's studio coverage, including the BBC.
The idea behind the campaign, which includes other elements such as a Fan of the Day competition, is to hero the supporters as the most important part of the championships.
You can see the live campaign site at orangesponsorsyou.com