Tesco Enterprise

Creative direction

Design systems

Leadership

Product design

Transforming the way Britain’s largest retailler runs its commercial business.

Transforming the way Britain’s largest retailler runs its commercial business.

Between 2018 and 2021, and again from 2022 to 2026, I was part of the team revolutionising how Tesco operates. I was part of the enterprise design leadership team, led the design system and provided creative direction for 45 applications and support for a wider team of 50 designers.

My core role involved overseeing a suite of 15 enterprise tools for colleagues and suppliers called myProduct. The tools cover the buying, selling, monitoring and development products across Tesco.

I helped to develop the creative vision for the applications, moving them from execution-based to analytical decision-making tools, and I created a new visual language to achieve this.

I oversaw the rollout across different applications, collaborating with designers, product owners, and engineers to create, develop and document a new flexible design system. As my role expanded, I took creative oversight of all UI output, leading and mentoring the UI designers. I forming a dedicated team to share ideas, work together on design challenges, driving consistency and raising quality. I also instigated and managed the migration our team to Figma, enabling greater collboration and visibility of our design system.

Between 2018 and 2021, and again from 2022 to 2026, I was part of the team revolutionising how Tesco operates. I was part of the enterprise design leadership team, led the design system and provided creative direction for 45 applications and support for a wider team of 50 designers.

My core role involved overseeing a suite of 15 enterprise tools for colleagues and suppliers called myProduct. The tools cover the buying, selling, monitoring and development products across Tesco.

I helped to develop the creative vision for the applications, moving them from execution-based to analytical decision-making tools, and I created a new visual language to achieve this.

I oversaw the rollout across different applications, collaborating with designers, product owners, and engineers to create, develop and document a new flexible design system. As my role expanded, I took creative oversight of all UI output, leading and mentoring the UI designers. I forming a dedicated team to share ideas, work together on design challenges, driving consistency and raising quality. I also instigated and managed the migration our team to Figma, enabling greater collboration and visibility of our design system.

Between 2018 and 2021, and again from 2022 to 2026, I was part of the team revolutionising how Tesco operates. I was part of the enterprise design leadership team, led the design system and provided creative direction for 45 applications and support for a wider team of 50 designers.

My core role involved overseeing a suite of 15 enterprise tools for colleagues and suppliers called myProduct. The tools cover the buying, selling, monitoring and development products across Tesco.

I helped to develop the creative vision for the applications, moving them from execution-based to analytical decision-making tools, and I created a new visual language to achieve this.

I oversaw the rollout across different applications, collaborating with designers, product owners, and engineers to create, develop and document a new flexible design system. As my role expanded, I took creative oversight of all UI output, leading and mentoring the UI designers. I forming a dedicated team to share ideas, work together on design challenges, driving consistency and raising quality. I also instigated and managed the migration our team to Figma, enabling greater collboration and visibility of our design system.

© Dan Collier 2026

© Dan Collier 2026

© Dan Collier 2026

© Dan Collier 2026